Ethical Emma

When Emma Watson isn’t advocating for gender equality as a U.N. Women goodwill ambassador or asking men to fight for feminism, she can be spotted on the red carpet promoting her films. But for Watson, a movie premiere is also the perfect place to showcase her newest cause: ethical fashion. For press junkets and international […] Read More

Recycling Textiles

More apparel retailers appear to be ramping up their sustainability efforts in a way that will get consumers involved, with initiatives such as clothing recycling becoming increasingly popular.  Jeans giant Levi Strauss & Co last week expanded its clothing recycling initiative to all stores in the US, as part of ongoing efforts to reduce the […] Read More

Fashion Walks

Jane’s Walk, the annual pedestrian-powered celebration of author, urban planner and Torontonian Jane Jacobs, is once again upon us. This year, over 165 walking tours are planned across Toronto, touching on topics ranging from Toronto’s industrial past to its gentrified future.  Rebena thought these two Toronto walks would be of interest to our readers. Sustainable […] Read More

Buttercup

American Apparel’s latest model is a three-toed sloth and it’s definitely a furry big change from your usual fashion campaign. American Apparel seems to have put its scantily-clad advertising past behind it.  Instead of pouty girls in boy shorts its new campaign star is… A three-toed sloth. Seriously. “Meet Buttercup,” the advert reads above a shot of Buttercup […] Read More

Recycled & Re-Spun

Millions of tons of material are made each year but the truth is that people are throwing away clothes. Trends change rapidly and valuable material is tossed into landfills.  A few companies are working to reverse this wasteful pattern.  Kering (owners of Puma) and H&M recently announced they will be working with the textile up-cycling […] Read More

Recycled Fallera

Rosa Montesa, an industrial designer from Valencia, Spain, in her 50s, proposed an idea to her mother: Why not work together to make a dress for the traditional Valencian Fallas celebration? She wanted to collaborate to make something, but not in a conventional way. She wanted to do it her way, and her way was […] Read More