In 1949, Sears reintroduced the Roebucks brand on denim jeans. Roebuck jeans were advertised as "rider jeans born 'n' bread in Texas" that were as "friendly fittin' as a western saddle." The Roebucks brand of denim jeans was Sears' answer to popular private-label jeans not sold in Sears stores or catalogs. Roebucks eventually became the Sears brand for authentic western wear for men. This, despite the fact that Alvah Roebuck was actually born in Lafayette, Ind., hardly the epitome of the Old West.
These Jeans are an indigo raw selvage denim. They are nice and stiff and ready to be worn in. They are a high waisted fit with a slim leg and mini kick flare. Measurements in inches:• Waist: 32"• Hips: 35"• Inseam: 32"Additional Notes• Versatile styling options• Great cut• Daily dose of Vintage Inspiration on our Instagram ★
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