Yorkdale Mall in Toronto has given Santa a modern-day makeover, much to the delight of the Internet and people who really like Instagram everywhere.

For the past two years the Yorkdale mall in Toronto has hired gray-bearded model Paul Mason to play the part of Fashion Santa. Instead of the traditional velvet costume Mason gets dressed in clothes from the mall’s high-end stores and takes selfies with shoppers.

Us Filthy gals totally appreciate how clever this whole thing is.  Have you run into Fashion Santa?  If so, please let us know in the comments below!