Kensington Market: New Addition
Nov 21, 2013
Anyone who associates vintage stores with dusty knick knacks and racks of unloved clothing should visit Kensington Market’s newest addition, A Homerun. Creativity oozes from the wooden walls of 165 Augusta Ave, where planters hang from the ceiling, clothes are merchandised in old lockers from the gym down the street, Jameson whiskey bottles are used as vases and clothing with eye-catching prints and textures fills racks around the store.
A Homerun’s owner and sole employee, Jodee Aguillon, transformed and rebranded the previous business, Pretty Freedom, a vintage store he co-managed for four years at the same location. Aguillon’s one challenge is the lack of foot traffic at the south end of Augusta Avenue — something he hopes to overcome with an engaging social media presence.
Although Jodee has assembled an inviting and innovative space in the Kensington community, his passion for the industry can’t be contained within the four walls of A Homerun. The vintage treasures of A Homerun will also be making an appearance at the Art Gallery of Ontario in December for an exhibition called Bizarre Bizarre Bizarre. Best of luck to you Jodee! Looking forward to another visit.