The year so far has been full of growth and expansion here at Filthy Rebena, and we’re very proud of it. With the opening of a Brick & Mortar location, new upcycling designs and fresh faces we took this unique opportunity to modernize the symbolism of Filthy Rebena through an evolved logo.

We knew we wanted a logo that reflects who we are — a bit quirky, yet sophisticated. We whipped up an updated logo that is reflective of today’s trends with a nod to our history.

The design honors our past while evolving into the future. The iconic pineapple is front and center – standing tall over Rebena. The pineapple is a symbol of hospitality and luxury, inspired by its historical rarity. It has been colored in dusty rose – a tribute to relaxation, simplicity and universal love. The bold use of grays balance the dusty rose, making it sophisticated and confident.

What do you think of our new look?  Please feel more than free to let us know in the comments below.