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Buttercup

American Apparel’s latest model is a three-toed sloth and it’s definitely a furry big change from your usual fashion campaign. American Apparel seems to have put its scantily-clad advertising past behind it.  Instead of pouty girls in boy shorts its new campaign star is… A three-toed sloth. Seriously. “Meet Buttercup,” the advert reads above a shot of Buttercup […]

UNIQLO

While American Apparel might have dominated the basics-in-every-color market for the past decade, there’s a new giant in town with well made, wallet-friendly and ethically produced garments. Uniqlo currently has a couple dozen outposts in the United States, with plans to open even more from coast to coast. With a healthy e-commerce site, novel collaborations and […]

5 Trends From Dad

Your dad was into American Apparel before you and he’s got the plain shirts to prove it. He was a monochromatic madman who didn’t rep any brand other than his own. He knew all the Pantone numbers and looking into his dresser drawers was like looking into a kaleidoscope of fashion sense. Your dad had […]

Uggly Truth

The next time you are looking at those knock off UGG boots and thinking about how nice they would feel on your feet, think about this article and you will not be feeling so cozy. Rebena also found in through research a released video showing sickening scenes of these dogs being skinned alive on a […]