American Apparel’s latest model is a three-toed sloth and it’s definitely a furry big change from your usual fashion campaign. American Apparel seems to have put its scantily-clad advertising past behind it. Instead of pouty girls in boy shorts its new campaign star is… A three-toed sloth. Seriously. “Meet Buttercup,” the advert reads above a shot of Buttercup […]
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Millions of tons of material are made each year but the truth is that people are throwing away clothes. Trends change rapidly and valuable material is tossed into landfills. A few companies are working to reverse this wasteful pattern. Kering (owners of Puma) and H&M recently announced they will be working with the textile up-cycling […]
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