Modern Marble

We’re calling it: the marble trend isn’t going anywhere. Inspired by its classic versatility, we’re taking a closer look and discovering marble as muse. First becoming a popular fashion trend on the runways in 2014, marble has now found its way into the mainstream. What originally started as a design concept that was best suited […] Read More

Newstalgia Psychology

Many clothing fashions and styles of previous decades have experienced resurgence in popularity, with Nike blazer trainers and 1970s-inspired floppy hats once again featuring prominently in high street retail stores.  Meanwhile, we have seen an explosion of second-hand clothing and vintage stores to cater for the demand in classic styles of clothing. Psychologist Dr Glenn Wilson says Brits are increasingly embracing symbols of the […] Read More

Schoolyard Style

Our schoolyard days may be long behind us but plaid skirts will forever remain en vogue. We like to call this preppy look, “Schoolyard Style”.  At its most basic level, a simple plaid skirt is a very versatile garment. With versatility in mind, it’s not surprising that designers are constantly going back to the staple […] Read More

White Light

Added a new section to our lookbook called “White Light”.  Hope you enjoy as much as we do.   [thethe-image-slider name=”White Light”] Uptown Optimism / Beach Babe / Rustic Ramblings / Fashion Forte Read More

Frida Gustavsson

Although we dislike fast fashion – we cannot help but love Frida keeping it sharp during the fall.  Swedish model Frida Gustavsson is a regular face for fashion retail label H&M. For the label’s High Elegance 2013 Lookbook, the 20 year old shows off smart and elegant styles. In a formal wardrobe meant for the […] Read More