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Mom Jean Team

High-waisted jeans. You’ve heard them called “mom jeans,” as well as other not so flattering nicknames, but it appears as if this vintage style may be making a return to modern fashion.  It’s not surprising, really as fashion trends do seems to cycle every 20 years or so. They may be called by a different […]

Tee Up

Vintage influences and minimalism are still dominating in the fashion world.  The most versatile way to wear vintage minimalism is to start with grabbing your favorite plain white t-shirt.  The white t-shirt is great because it is affordable, everybody is comfortable in them and it’s used as a blank canvas for your favorite statement pieces.  Here are three of […]

Cutester, Health Goth, and Normcore: New Youth Subcultures

Check out this article where freelance writer, Hannah Ewens, explores the most googled fashion terms of 2014: Cutester, Health Goth and Normcore.  Though you can find people who look health goth, normcore and cutester in any major city, there doesn’t seem to be any kind of coherent lifestyle behind the clothes. Hannah explores questions like, “Where […]

Seinfeld Costume Ball

Seinfeld’s phenomenon about nothing defines a generation obsessed with pop nostalgia and the kind of can’t-catch-me irony that ensnares the New York Times into hailing the rise of two or three fashion movements per year that don’t actually exist. Toronto, what are you wearing to the normcore ball? While venues like KITCH and The Beaver […]